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The media continues to paint an increasingly bleak picture of the real estate market” says Brad Fletcher, “and home staging is just the marketing tool that may help get things moving again for those serious about selling their homes.” According to Brad, founder and co-president of Home Staging Design Pros LLC in Central Florida, “It’s clear that anger, fear, and resentment toward the Real Estate market are natural sentiments for anyone forced to sell a home now. Drive down any street and see the many ‘For Sale’ signs, or open any paper and read housing market reports. The picture is bleak and the outlook depressing.”
There is some hope on the horizon. Home sales are actually up for the past month and Brad feels that with a combination of correct pricing, a top notch Realtor, aggressive marketing and staging that a home will sell and not languish on the market for months on end. Just ask yourself the question: “Does a home seller do nothing, or is it time for aggressive marketing?” Brad goes on to say: “Staging should start before the home goes on the market.” When you think about it every commodity that retails successfully is marketed. Just walk by any store window and you can see the effects of visual marketing. Then watch as others walk by and observe the way they respond. It’s no mystery; we have all been window shopping at one time or another, inspired by a look, drawn in by the style, then lingering to dream of ownership. Visual marketing is the mechanism that generates the desire, kindles the need, as well as inspires the wanting to own. It’s a major driving force of our economic system. So why not use marketing to sell your house?
In real estate sales the savvy sellers knows the same marketing principles apply; design an effective marketing strategy and your home will sell. Homes are sold when the emotions are encouraged, when a person falls in love with a house then visualizing it as their home. Visual marketing sets the stage, turns on the lights and initiates the love affair. It’s really no wonder why home staging promotes a faster sale and lays the ground work to realize maximum return on your marketing budget.
Well designed home staging forces the perspective buyers to ask the simple question; can I aspire to live here? The best staged homes invite the buyers to linger and dream of raising a family, dinner parties with friend, and enjoying a good life. Do vacant echoes and the cold shuttered sense of an empty house conjure up any emotion? Are buyers drawn in by bare room after bare room? “If a house is stripped of its appeal what’s left” asks Brad. “Most people don’t buy a home based solely on the utilitarian needs.” He goes on to say “There are so many vacant homes to tour in the central Florida area that buyers get weary eyed at seeing the same homogenous spaces.” Spaces without faces he calls them. Houses lacking personality, devoid of spacial relationships, undefined rooms just don’t jump out and beg to be purchased.
Stage, market, and sell or set, linger, and wait it’s up to the seller.
Tags: before and after, design, Fl., fla., florida, home, house, market, marketing, Orlando, pros, real estate, sales, sell, shows, stage, staged, stager, staging
