Staging is marketing. To expand on that statement: Staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to. We want the buyer to say to themselves: “If I buy this house, I can live like this!”
To accomplish their goal professional stagers use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into a house they feel like they are at home and want to say: “This is it! This is the one!”
Staging is much more than putting furniture in an empty room or depersonalizing a crowded space. It’s about creating a lifestyle that buyers want.
Click here to read on…