Archive for September, 2008

Why use Home Staging Design Pros

September 29, 2008

What is Home Staging?

Home Stagers provide services which assist home-owners and real estate agents alike, in the preparation of homes for open houses, private showings, and universal sale.

Chances are you’re familiar with the term or concept of home staging. What most people don’t know is why using a home stager is so important, especially when it comes to the sale of their home.

Let’s face facts; the real estate market is not what it once was, especially here in the Central Florida region as well as many other hard hit areas around the nation.

With thousands upon thousands of homes on the market it is imperative that a home seller make sure that their home stand out above the rest. For most people seeing their home through a “buyer’s eyes” is pretty difficult. To make matters worse, research shows that a whopping 90% of potential buyer’s can’t visualize themselves living in the home they are touring. If they can’t see themselves in it, they won’t buy it.

It’s that simple. What home staging professionals do is turn your home into a place that will shine in a potential buyer’s eyes. Home staging helps buyers see a seller’s old home as their very own new home.  Stagers give home sellers the tools to make their homes a showplace that buyer’s will fall in love with, desire and ultimately buy.

As a home seller ask yourself the following questions:

Has your home been on the market with little or no interest?

Have you reduced the price of your house, only to see it still sit on the market?

When you drive through your neighborhood do you see “For sale” signs everywhere?

You want to make your home look its best and stand out in a crowd but aren’t sure how to go about it?

Do you see some things in your house that you love but aren’t sure how to display them to maximize their appeal?

Do you love your house but feel that the furniture just doesn’t fit or your house doesn’t “flow” well?

Is the potential of selling your home 50% faster and for 6-10% more worth a small investment in home staging? (Staging a home cost less then the home’s first price reduction.)

Do any of these apply to you? If so, then maybe it’s time to consult with a Home Staging Design Professional.

FAQ’s

1. Why should I use a Home Staging Design Professional instead of interior design company? Home staging professionals strive to bring a home’s best features forward by drawing the buyer’s eye to the positive attributes of the home. Staging also depersonalize a home so a buyer is not distracted by the seller’s personal photos, memorabilia and private collections.

Home stagers use a network of professionals whose expertise will help sellers attain their goals. Home staging design professionals are passionate about pleasing their clients and will use their talents to make sure that not only the home seller is happy but the realtor is happy as well but most importantly the home, once staged, speaks to the buying public, pulling on heart stings and resonates in the memory of every person that tours the home.

2. Do home staging professionals work together with Realtor? Absolutely!  Stagers will stay in contact with your Realtor to see how the home is showing post-staging and will come back and make any changes that are deemed necessary in order to maximize the home’s appeal. Buyer’s feedback is most important but responding to the feedback is paramount.

3. Is home staging worth the cost if I am trying to sell my home? Consider all the money that you’ve put into your home. Now that you’re selling its imperative that you give yourself an edge over the thousands of other homes on the market. For a relatively small investment you can potentially reap huge rewards. Often 6-10% more than a home that has not been professionally staged!

4. I’m not selling my home but want it to look its best. Why shouldn’t I just use an interior designer? Interior designers charge upwards of $250/hour plus a 20% markup on furniture which makes using their services out of reach for most homeowners. What home staging professionals do is use your existing furniture and accessories to make your home model beautiful. Home stagers can show you a way to see your belongings in a new light as well as help you pick out accessories and colors to maximize the “wow” factor and ramp up the pizazz. All at a cost significantly less than what you would pay otherwise.

5. What can I expect during the consultation? When a Home stager arrives the first time to meet in a home they will do a walk though of the home. Then come up with a plan to stage it so that it has mass appeal, good flow, well lit, warm and inviting.

6. Are home staging professionals going to criticize my decorating style? Please let me assure you that a true staging professional will never criticize anyone’s sense of style. Your home is a reflection of your personal taste and everyone is different. What stagers do is help to make your home look its best, flow well and appeal to a wide variety of tastes.

Essentially the home staging professional is visiting a home to help. It’s that simple. Most home stagers offer free initial consultations presenting loads of free information as they tour a home, so a seller has nothing to fear and nothing to lose, it really is a win-win situation. So if you are selling a home, call your Realtor, call your stager and schedule a meeting with them together at a time of your convenience. You will be happy you did!

Home Staging Design Pros Orlando Fl. and the Central Florida Area.

September 28, 2008

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Rely on the HSR Certified™ experts at Home Staging Design Pros for all of your staging and redesign needs. We have 12 years of experience in staging and real estate marketing plus our aggressive commitment to on-going education, our low pricing, and our dedicated professionalism are what set us apart from the rest. Let us make your home a showplace whether you are trying to sell it or just re-vamp it a little. Contact our home stagers in Orlando, Florida, for a free consultation in creative staging and interior redesign services for real estate marketing.

Home Staging Design Pros

We have 12 years combined experience in marketing commercial and residential property. We have specialized in the visual elements of our chosen field by honing our skills over the years. Let us put our passion for visual marketing and staging to work for you. We welcome you to contact us for a free consultation. www.homestagingdesignpros.com

Brad Jeff

About Brad

Brad@HSDPros.com


Personal Bio

I was born and raised in Florida. I am a sixth generation Floridian who loves the Florida culture and the excitement of the Orlando area. With an extensive background in marketing I’m used to being around all types of people. My warm smile and charming southern personality shine through on every occasion.

About Jeff

Jeff@HSDPros.com


Personal Bio

I was born and raised in Germany. My parents were educators in American schools overseas. I attended the University of Maryland with a discipline in business, marketing and sales. I love academia and continue formal education as a lifestyle. My passion however is helping people realize their goals through strategic planning and focused marketing.

Orlando Florida Real Estate Market is Fueled by Tourism.

September 28, 2008
Orlando

Orlando

It is common knowledge that tourism impacts real estate markets, and Orlando Florida is no exception to this rule. Fun and sun seekers from all over the world fly into central Florida everyday to visit Disney World, Universal Studios, Busch Gardens, or the many other, world renowned, central Florida attraction. So many people visit Orlando each year the city’s economy is visibly impacted by the influx of capital from tourism.

Luckily high-end tourism or VIP travel is one of the few recession proof markets and the Orlando Florida real estate market is fueled to a large degree by tourism. Droves of affluent tourists the world over come to Orlando Florida yearly to enjoy all that is offered, and some like it so much they want permanency in the region. With the resources available buying a home in the central Florida area is attractive. “We are seeing more and more homes being purchased by out of the area buyers and fully furnished as a vacation home,” say Brad Fletcher, founding owner of Home Staging Design Pros in Orlando Florida. He goes on to say “The trend is undeniable as the dollar weakens against other currencies and property values decline in the United State. People from all over the world are buying their little piece of paradise.

Many real estate professionals around the Orlando area do well marketing to international clientele, most notably English speaking tourists. Whether they are looking to buy preconstruction investment townhouses, condos, vacation homes, or condominiums in our many new luxury high rises, now is the time to do it.

Bottom line is real estate in Orlando Florida is looking more and more attractive to the foreign investor as the dollar weakens, other currencies increase in value and the American housing market declines. Foreign investors that jump on now are the ones that are going to profit. Investment real estate in popular tourist destinations in the USA is very attractive to affluent foreign nationals. They know real estate values in popular tourist destinations are insolated to some degree holding their value during down times. This could be the next booming market over the next several years.

Wealthy foreign and domestic travelers realize real estate in the USA is at rock bottom prices. Do they want to miss out on one of the biggest real estate opportunities of our time in the United States? Of course not, that’s why real estate professionals should explore advertising to the global market place, specifically English speaking tourists. “Why English speaking tourists: Simply because the language doesn’t present a problem when it comes to communicating marketing messages”, explains Brad, “luckily for Americans the international language of business is English.” “Start locally, move globally”, says Brad, “after working with many realtors with buyers out of the country wanting fully furnished homes in Orlando it is reasonable to consider directing your marketing to reflect the growing trend. Orlando is reasonably well situated to take advantage of the growing international tourist real estate market. The time to think global in the local real estate market is now.